How Stella Saved the Farm: A Tale About Making Innovation Happen, Mar/2013
| Author(s) | Vijay Govindarajan, Chris Trimble |
| ISBN10 | 0230761364 |
| ISBN13 | 9780230761360 |
| Format | Hardcover |
| Pages | 160 |
| Year Publish | 2013 March |
Synopsis
New York Times bestselling authors of Reverse Innovation
A simple, charming business parable about managing change, and making innovation happen
Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, How Stella Saved the Farm is a simple parable about embracing change and managing innovation in difficult times.
Bankruptcy, or the grim prospect of being acquired by a hostile human competitor, threatens Windsor Farm. But when a young sheep called Stella comes up with a bold idea, will the other animals be able to respond to her ambitious call to action?
Grounded in over a decade of academic research, How Stella Saved the Farm will resonate for organizations of all types, from global corporations to small companies looking to embrace change. With eight simple lessons to guide new initiatives to success, it prepares readers to avoid some of innovation's most toxic myths, how to build the right kind of team, and how to take their business to the next level in a fast-changing world.
About The Author:
Chris Trimble has been an advisor for dozens of top corporations on their innovation challenges and has traveled the world speaking about innovation. He is a faculty member at the Tuck School of Business at Dartmouth. " " " " As well as How Stella Saved the Farm, Trimble has co-authored two other business books with Vijay Govindarajan: the international bestseller Ten Rules for Strategic Innovators and The Other Side of Innovation.
