Social Media for Academics, 2nd Edition, Oct/2019

Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of best practice, the risks, rewards and what it can mean to put your professional identity online. 

Inside you'll find practical guidance and thoughtful insight on how to approach the opportunities and challenges that social media presents in ways that can be satisfying and sustainable as an academic. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including:

1. The dark side of social media – from Trump to harassment
2. Emerging forms of multimedia engagement – and how to use to your advantage
3. Auditing your online identity – the why and how
4. Taking time out – how to do a social media sabbatical.

About the Author:

Mark Carrigan is a sociologist in the Faculty of Education at the University of Cambridge. His research explores how the proliferation of digital platforms is reshaping education systems, with a particular focus on knowledge production within universities. He is internationally recognised as a leading expert on the role of social media within higher education, giving over 100 invited talks internationally and consulting for universities, research centres and publishers. He is associate editor of Civil Sociology and a member of the editorial boards of Applied Social Theory, Digital Culture & Education, Discover Society, Journal of Digital Social Research and Social Research Practice. He is a trustee of the Social Research Association and a member of the Centre for Social Ontology.