• How to Get Ideas, 2nd Edition

How to Get Ideas, 2nd Edition

Author(s) Jack Foster, Larry Corby
ISBN10 1576754308
ISBN13 9781576754306
Format Paperback
Pages 214
Year Publish 2009 January

Synopsis

Cleverly weaves together exercises, stories, quotations, and illustrations to offer a fun and practical guide to idea generation

* A revised and expanded edition of a bestselling classic--more than 90,000 copies sold of the first edition

* This new edition includes to completely new chapters

* Cleverly weaves together exercises, stories, quotations, and illustrations to offer a fun and practical guide to idea generation

How to Get Ideas shows you--no matter your age or skill, your job or training--how to come up with more ideas, faster and easier. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection.

Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works.

This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real life stories show that anyone can learn to get more and better ideas.

  1. A revised and expanded edition of a bestselling classic--more than 90,000 copies sold of the first edition
  2. This new edition includes to completely new chapters
  3. Cleverly weaves together exercises, stories, quotations, and illustrations to offer a fun and practical guide to idea generation

About The Author:

Jack Foster spent 35 years working in the creative department of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He helped create advertising for over a hundred companies including Carnation, Mazda, Sunkist, Mattel, ARCO, Suzuki, Denny's, and Universal Studios. He won dozens of advertising awards, including being named ""Creative Person of the Year"" by the Los Angeles Creative Club.