Conversations for Change: 12 Ways to Say It Right When It Matters Most, Sep/2010

"A must read for anyone in business, government or academia. The lessons Hayashi teaches are all too often taken for granted. This work distills a lifetime of experience into easily understood actions that can benefit us all."
–Joseph Major, Chairman and CEO, The Victory Bank

Key Conversations for Positive Change--SAY IT RIGHT FOR BUSINESS AND CAREER SUCCESS

Whether you’re trying to motivate a team, negotiate a contract, make a sale, ask for a raise, land a new job, or terminate an employee, the conversations you have will either help you succeed or undermine your goals. Communication expert and leadership coach Shawn Kent Hayashi has spent more than two decades studying how the things people say impact their business and professional lives. In her new book CONVERSATIONS FOR CHANGE: 12 Ways to Say It Right When It Matters Most, she not only identifies the twelve most important types of conversations people have, but shows readers how to reach their maximum potential by using these conversations effectively.

Hayashi identifies the 12 types of conversations that are vital for growth and success--not just in business but in every area of your life. In order to communicate well you must first master three fundamentals. These are:

1. Building emotional intelligence
2. Understanding workplace motivators
3. Recognizing and adapting to communication styles

Readers of CONVERSATIONS FOR CHANGE, can take a free, self assessment at www.WhenTheConversationChanges.com to identify their personal communication style.

This is the book that shows you how to:

1. Simplify your message--without oversimplifying it
2. Reduce tensions between you and your listener
3. Quickly recognize and choose the most effective interpersonal communication techniques
4. Be flexible and resilient while staying focused on your objective
5. Choose the right phrases for any situation
6. Use timing to your best advantage

About The Author:
Shawn Kent Hayashi is the founder of The Professional Development Group (www.TheProfessionalDevelopmentGroup.com) and author of five business communication books. Using an assessment-based approach, her company helps people improve their emotional intelligence, communication skills, build stronger relationships and teams, and make more effective presentations. She also helps clients apply the assessment methodology in their own organizations. Clients include Fortune 500 and mid-sized companies, universities, and entrepreneurial organizations. An Emotional Intelligence Certified Coach, Hayashi earned an M.S. in Organization Dynamics from the University of Pennsylvania and holds many certifications in assessment analysis. She also serves on the boards of several professional organizations.