The 4 Disciplines of Execution: Achieving Your Wildly Important Goals, April/2016

“The 4 Disciplines of Execution offers…the ‘what’ but also ‘how’ effective execution is achieved. They share numerous examples of companies that have done just that, not once, but over and over again. This is a book that every leader should read!” (Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma).

Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it’s likely no one even noticed. What happened?

The “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. The 4 Disciplines of Execution can change all that forever.

The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines—Focusing on the Wildly Important; Acting on Lead Measures; Keeping a Compelling Scoreboard; Creating a Cadence of Accountability—leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.

4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results—regardless of the goal. 4DX represents a new way of thinking and working that is essential to thriving in today’s competitive climate. The 4 Disciplines of Execution is one book that no business leader can afford to miss.

About The Author:
Sean Covey, is Executive Vice President of Global Solutions and Partnerships for FranklinCovey and has led the development of most of FranklinCovey’s organizational offerings, including: Focus, Leadership, The 4 Disciplines of Execution, The Leader in Me, and The 7 Habits of Highly Effective People. Sean oversees all of Franklin Covey’s International partnerships which cover over 140 countries.

Sean is also FranklinCovey’s Education Practice Leader and is devoted to transforming education around the globe through bringing leadership principles and skills to as many kids, educators, and schools as possible.

He is a New York Times bestselling author and has written several books, including The 6 Most Important Decisions You’ll Ever Make, The 7 Habits of Happy Kids, The 4 Disciplines of Execution, and The 7 Habits of Highly Effective Teens, which has been translated into 20 languages and sold over 5 million copies worldwide. He is a seasoned speaker to kids, teens, and adults and has appeared on numerous radio and TV shows.

Sean graduated with honors from BYU with a Bachelor’s degree in English and later earned his MBA from Harvard Business School.  As the starting quarterback for BYU, he led his team to two bowl games and was twice selected as the ESPN Most Valuable Player of the Game.

Born in Belfast Ireland, Sean’s favorite activities include going to movies, working out, hanging out with his kids, riding his dirt bike, and writing poor poetry.  Sean and his wife Rebecca live with their children in the Rocky Mountains.