The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
| Author(s) | Frans Johansson |
| ISBN10 | 1422102823 |
| ISBN13 | 9781422102824 |
| Format | Paperback |
| Pages | 224 |
| Year Publish | 2006 October |
Synopsis
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's "The Medici Effect" shows how breakthrough ideas most often occur when we bring concepts from one field into new, unfamiliar territory and offers examples how we can turn the ideas we discover into ground-breaking innovations.
Review
"...there is a good deal that managers can draw from this collection of ideas."
-- The Financial Times, 23 September, 2004
