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The Digital Matrix: New Rules for Business Transformation Through Technology, Feb/2017

The Digital Matrix: New Rules for Business Transformation Through Technology, Feb/2017

Author(s): Venkat Venkatraman
ISBN13: 9781928055204
ISBN10: 1928055206
Format: Hardcover
Pages: 244
Publisher: LifeTree Media
Year Publish: 2017 February

Is your business ready to win in the digital future―or destined to be disrupted?

Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way―what is yours doing? 

The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way.

With The Digital Matrix, you will:

  1. Learn to navigate the world of digital ecosystems.
  2. Discover ways of competing and collaborating with other companies to create and capture value.
  3. Realize how powerful machines can amplify your company’s human talent.
  4. Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future.

The future of every industry is digital, and that future is closer than you think. Do you understand where your business fits into the bigger picture? Are you ready to maximize your opportunities? Packed with current case studies and practical experience-based advice, The Digital Matrix shows you how to rethink your business model from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation. 

Your company’s future depends on its ability to harness digital technology. Don’t wait!

About The Author:

N Venkat Venkatraman is the David J McGrath Jr Professor of Management and the Chairman, IS Department at the Boston University Questrom School of Business. A highly lauded academic, he was awarded the 2004 and 2006 IBM Faculty Fellowship for his work focusing on business challenges in the network era. His research and teaching lie at the interface between strategic management and information technology, with a particular focus on how companies position to win in a network era.

He was recently recognized by Thomson Financial/ISI as one of the most cited researchers in strategy and information technology, with his research winning awards from The Academy of Management and Strategic Management Society. He has consulted and lectured for many corporations in the USA, Europe and South Africa including IBM, Microsoft, CSC, BP, Novartis, Ericsson, ABN-AMRO, Zurich Financial, McKinsey & Co, Federal Express and others. Presently, he is engaged in a variety of projects to understand the challenges of winning in the network era given the confluence of computers and communication technology.