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Completely Revised 4th Edition of the 500,000 Copy Bestseller!
“Coaching is a way of managing, a way of treating people, a way of thinking, a way of being. Coaching has matured into an invaluable profession fit for our times and this fourth edition of the most widely read coaching book takes it to the next frontier.” -John Whitmore
Good coaching is a skill that requires a depth of understanding and plenty of practice if it is to deliver its astonishing potential. This extensively revised and expanded new edition clearly explains the principles of coaching and illustrates them with examples of high performance from business and sport. It continues to follow the GROW sequence (Goals, Reality, Options, Will) and clarifies the process and practice of coaching by describing what coaching really is, what it can be used for, when and how much it can be used, and who can use it well.
“Overall, the newly written sections on leadership for high performance and transformation through transpersonal coaching really stand out. They are up-to-date and relevant. These pages make a significant challenge to the reader’s mindset”
-People Management
“A must read for any coach aspiring to do advanced work with their clients. Bringing together the simplicity of the coaching process and the larger scope of the coaching profession in a readable and provocative way.”
-Laura Whitworth, co-founder of The Coaches Training Institute and author of Co-Active Coaching
John Whitmore has received the President’s Award from the International Coach Federation in recognition for his work in the coaching field. He consults and lectures widely on coaching and teamworking for business with Performance Consultants International (www.performanceconsultants.com). He has written five books on sports, leadership and coaching of which Coaching for Performance is the best known, having been translated into over 20 different languages.
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